Top 5 Tips To Create Perfect Instagram Strategy

Social media has become one of the marketing pillars in modern society. One cannot create a marketing strategy without adding social media campaigns to the list.

With more than 3 billion active social media users, marketers have a massive field for marketing their products and services. Although there are many social media platforms, one outshines the most – Instagram.

Instagram might not be a large social media platform like Facebook; it certainly impacts the most. With an advertising audience of more than 1.6 billion, it offers a dramatic brand reach.

Why Use Instagram For Marketing?

A report states that 90% of Instagram users follow at least one business. And it’s not just its consumer products that benefit from the use of Instagram. 36% of B2B decisions are made by looking at what Instagram offers.

By now, you must have understood just how important Instagram is for your business. In fact, you must be asking yourself right now what strategy will help your business to grow. 

In that case, you are at the right. Here we will discuss different ways to create a perfect Instagram Strategy.

Marketing Through Instagram: Tips To Create Perfect Instagram Strategy

The most important thing of having a successful Instagram marketing strategy is posting consistently. This is something that is non-negotiable. Even if you miss out on one scheduled post, its impact on your strategy will be detrimental.

However, it doesn’t mean that posting too much content will do only Good. Posting too frequently might overwhelm your followers. There needs to be a balance if you want to Increase Instagram views.

That being said, follow the tips mentioned below to create a perfect Instagram strategy.

Tip 1: Use A Business Profile

Before you start thinking about or marketing your brand on Instagram, ensure that you have a business profile.

No, you don’t need a different application like in the vase of WhatsApp. Simply go to the setting and switch your general profile to a business account.

Why a business profile, though? Well, with a business account, you get the freedom to run ads without needing the use of Facebook’s advertising tool.

Tip 2: Post Product Teaser

By posting product teasers, you can increase the chance of selling more products. Instagram is a great place to advertise the products, and if you can actually play your cards right, you won’t annoy your users.

Just ensure that you are not being too pushy with your efforts. Followers might feel pressured and overwhelmed. Followers will drop like flies.

Tip 3: Strengthen Your Hashtag Game

Hashtags have become the magnet to attract the right customers to your business profile. You will notice that about 70% of hashtags are branded. This is to increase your reach and allow yourself to engage with brands.

Although Instagram allows 30 hashtags to users, a survey states that using too many hashtags makes your content spammy. Restricting yourself to 10 hashtags is more than enough to get the job done.

Tip 4: Offer Giveaways

Offering giveaways is an easy way to market products or services on Instagram. The trick is really simple. Ask your followers to do something as you instructed and help yourself win more followers.

For instance, you can ask your customers to:

• Tag friends and share posts.
• Post your photo with brand-specific hashtags.
• Or, simply click a picture next to a brand logo.

All these tricks can help you win more followers.

Offering giveaways to your customers for what you have asked them feels like a competition. Customers will try everything to win the reward.

Tip 5: Use Instagram Marketing Tool

A business profile on Instagram is not all that different from a Facebook business profile. However, you can get valuable insights on impressions, engagement data, and much more through the right use of marketing tools.

This data will help streamline your Instagram marketing strategy. For instance, you can get the specific time when you get the most views and likes. Then, you can target that particular time frame to post new content.

Create An Instagram Strategy!

Instagram is currently the most preferred social media platform for marketing. After all, its ROI is higher than any other platform. By understanding the platform and integrating the tips we have mentioned above, you can get the most out of your Instagram Marketing Strategy.