The 4 Aspects of UX Design

The success of a web or app-based business depends on several factors, one of the key contributors being the user experience design of its customer-facing interface. An app or website that is quick and easy to navigate results in high user traffic, a high rate of conversion from site visits to sales and increased revenue, customer satisfaction and return visits.

To ensure a superior user experience, a designer must incorporate four key elements into the product life cycle.

Strategy

A designer must lay the basic foundation for user experience design by determining the user group and their characteristics. This involves demographic research to identify the target audience. After that, their interests, browsing, purchasing habits, and trends may be consolidated. User requirements are gathered via surveys to ensure that the UX design aligns seamlessly with user needs. 

The stakeholders’ business objectives are also crucial to framing a sound UX strategy. Based on this data, the user experience designer will begin to create the basic strategy for the user interface. For example, an app oriented towards a younger demographic may use more extensive and flashier visuals and more easily accessible links to various social media platforms.

Scope

In this stage of UX design, the designer will determine the content of the interface. This includes all the content presented to the user and the features offered. This is a high-level design of the overall theme of the app or site. It will also include the entire range of required and feasible features. 

A clear consensus on the scope is imperative between the designer, software architect, and stakeholder during this stage. Such a clear understanding will help avoid major revamps of the interface further into the product life cycle, which could mean a waste of time and resources. An example is deciding whether a map with a live tracking feature is crucial to a grocery delivery app.

Structure

Once the broad scope of the product is determined, the designer can create the basic framework of the user interface. This primarily includes information architecture and navigation design. UX elements such as layout and the order of screens that the user has to navigate to find the necessary information and complete a purchase are locked down in this phase. The designer creates various prototypes and tests them with users to decide the optimal user interface and navigation design. 

An example would be designing product photographs for a fashion retailer and determining whether to place them as a scrollable series or whether it should be a single large picture or video that dominates the page.

Visual Design

In the visual design phase, the final look and feel of the app or site are determined. Branding plays an integral part at this stage. The company’s brand identity is reflected in UX elements such as logo design, color scheme, and on a subliminal level, aspects such as font style. The final touches are applied to the user interface during visual design.

A well-designed app or website is crucial for the success of an e-commerce app or website or the visibility of a personal portfolio site. In addition, net Solutions provides excellent professional UX design services to ensure that your app or website attracts high site traffic, converting to successful sales and revenue.