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Everything You Need To Know About Freshworks CRM Integration For Travel Agency

Customer retention and support is the most difficult thing in 2021, whether you are offering personalized health or tourism services. The key to getting the attention of customers lies in offering personalized service. Since customers don’t have time and simultaneously got lots of options to move on to, offering to customize service becomes difficult for the businesses. Moreover, the customer base of the tourism industry is narrow. All of these concerns and many more can be resolved with the help of travel CRM, e.g. Freshworks. You can also get Freshworks CRM Integrations to create a customized interface to support sales executives’ needs and requirements.

Nowadays customers don’t want to visit the same location again and again, on top of this, every customer has different needs and requirements. So, do you think your system is optimized to support your customer needs? If not then you are in the dire need of implementing a CRM, that support your tour business need and also act as a travel aggregator for customers to help them create a customized trip for themselves.

If you still think that having a CRM won’t benefit your business need then you will find this article informational. It will walk you through all the possible benefits that having a CRM offers to a tourism business.

Benefits Offered By Travel CRM & Freshworks Integrations

  • Engaging With Them In Meaningful Conversations 

The first thing that a tourism industry needs is an interactive CRM is an interactive interface for both businesses and for the audience. Since the tourism industry has a small customer base they are required to offer customized content in all aspects i.e. from experience to the vibe and price itself. Moreover, you need to understand what touchpoints are included in your customer journey before they click on the ‘book’ button. And, the average touchpoints include packages, review, and personalization. 

Wondering how these are relevant? Well, in the tourism field sales executive are the leads that drive customers and nurture them until they are converted. And, the end goal of a tourism agency is to get business from one client again and again. This is only possible if you know your customer in-depth. A CRM allows you exactly that by curating data on your customer from social media, website, customer services, etc. It helps the sales executive and agency to tailor their content, communication, and packages to attract audiences.

  • Self Service To Create Personalized Package 

Another thing that you need to understand about customer journey is, they love to curate a trip themselves. Therefore having a self-services feature in your CRM that allows one to create their own trip goes along and simultaneously give the right information to the organization that they to target and nurture the lead.

  • Providing Tailor-Made Travel Packages 

Once you know who your customers are, where they are coming from, what they are looking for, and what their interests are, you as a traveling agency can segregate your business and create targeted trips to attract the right lead. Here you need to create personas for your customers, some might like to go on hiking, some want to go on wine tasting tours, while some like to go on retreat. The CRM will help you create a package that a particular group of people wants and market it the right way, with the help of automation.

  • Offering Jaw-Dropping Discounts 

when it comes to shopping, food, and traveling, nothing excite customer more than getting discounts, coupons, and free stuff. And, when it comes to travel agencies you can offer a wide range of trip coupons. The question is, how you can manage them, and identify which customer was issued what type of coupons. In this quest, CRM is proven to be highly beneficial as it not only keeps track of communication but also allow the sale agent to set customized rules and regulation i.e. expiry date, term of use, and so on.

  • Introducing Loyalty Programs

Lastly, CRM can be integrated with the ERP and other third-party applications. However, the best benefit it offers to the tourism agencies or businesses is, it offers a 360-degree view of their customers including their psychographic and demographic. Using such information helps the business and sales executives increating targeted plans with the highest probability of ROI.

Conclusion

Unlike any other industry, travel agencies are the one whose revenue and profit relies greatly upon customers. Hence, not knowing your customer can result in revenue loss. So, if you are hunting for a system that empowers you and your team in contextual nurturing, then going for a travel CRM is highly recommended. And, the option you can seek is Freshworks.