Key Highlights about Google July 2021 Core Update
Google has officially confirmed that their July core update is effectively completed. Google July 2021 Core Update took 12 days to get rolled out completely. Previously, part one of this core update was rolled out in June 2021. Google Core update July 2021 mainly focuses on the quality of relevance and content. This core update applies to all search engines and markets. If you notice any subsequent changes in the rankings, it will be because of the shifting of search results.
Let’s further discuss what Google broad core update July 2021 would mean to your search engine ranking.
Background Of the Google Core Update July 2021
Google merely reveals the core components of the algorithm updates. However, some say that the algorithm update includes wide changes across ranking processes and indexing. Earlier this year, way before this roll-out, Google released its new anti-spam AI to enhance its spam-fighting capabilities and perform tasks at a faster pace. Jordan Koene, an SEO strategist, and Searchmetrics Advisor says that he’s been seeing rank fluctuations concerning thin content websites and forums. Few major companies with a plethora of relevant content have also been affected. Apparently, core updates rarely target specific content or sites, rather, they make-up changes to Google overall ranking algorithm.
Let’s further look into some speculations and observations of the Google broad core update July 2021.
What Does The Update Means for Your Site?
Whenever a core update happens for Google ranking algorithm, possibilities are equal that your site can perform better or worse concerning the search results. This broad core update caused rumblings across the SEO community within just a few days of the first rollout. Site owners started noticing traffic losses and gains right from the first few days of the June 2021 update. The effects were the most volatile with websites under the categories of science, travel, animals, pets, and health. Industries like real estate, shopping, entertainment experienced a steep increase in traffic.
However, Google Search Liaison has advised site owners not to conclude seeing the results from the first rollout, as Google July 2021 Core Update, could reverse the effects seen from the June update. That said, site owners are experiencing both positive and negative effects from the Google Core update July 2021. Some feel that the June update was much better in terms of network traffics.
Let’s have a look at what the tracking tools depict in terms of volatility brought in by the July update.
Algoroo
Accuranker
Semrush
How To Handle the Effects?
Though we’ll have to wait a little longer to understand the complete impact, Google has rolled out a set of guidelines you can follow if you’re negatively affected by the update. If you have been consistently following Google web guidelines, then you’re now on the safer side. A negative impact doesn’t imply that there’s something wrong with your website. It’s just that, Google way of perceiving the ranking methods has changed and a few changes to your site by the update, should nullify the effect.
Google search central further explains that if you see any adverse effects, it doesn’t inevitably mean that your pages have violated their webmaster guidelines nor it’s been subjected to any kind of algorithmic actions, which are prone to happen only to such pages that don’t comply with their guidelines. Adding on, they have also confirmed that a core update doesn’t target a specific site or content. Rather, the updates are more about enhancing how their system assesses the overall content. Chances are more likely that these updates can cause previously underrated pages, perform better.
Key Observations of The Broad Core Update
Quite common observations seen in Facebook groups show that the solid off-page and on-page SEO practices are being paid off with steady rankings. The Founder of the very famous SEO Signals Lab has quoted that he has only been seeing the minimal number of changes from last updates and has advised on avoiding a kind of stuff like quality links.
Another key speculation is that their recent spam update is not as promising as claimed. Though Google is striving hard to filter out low-quality content, ethically questionable content continues to show up on their main page.
Now, let’s look at an example to support this statement.
Below image is the screenshot of Google search results for ‘Facebook account hacked’.
This being shown as the third result is not ethically justifiable. Social media is full of rants on how bad some search results turn out to be.
Few Tips to Improve Your Search Results
With Google broad core update July 2021, it is vital to improving the quality of your content to stand ahead in the search results. Here are some key points that will help you serve the purpose.
- Analyze Google’s search console and site traffic over the coming weeks to get a better understanding of the effects of this update.
- Improve the quality and authority of your content.
- Evaluate if your content is useful for the end-users and if they developed it in such a way to help both the search engines and humans.
- Focus on making your content more comprehensive on the web to address a user’s distinct query.
- Avoid SEO poor practices like stuffing the meta keywords, duplicating the content, invisible keyword specification, including links from illegal websites, etc.
Final Thoughts
Google mantra has always portrayed that there’s nothing you can do regarding any ranking or algorithm updates, except improving the quality of your content. By simply working on improvising your content, you can get rid of the agony and questions this update has brought in.
If you still feel like your site lost the ranking, one main reason could be the keyword performance. Keywords are the most important as they act as the linchpin of the content, you’re providing to serve the users’ needs. You can also look at other top-ranking sites to better understand what your site is lacking.
I hope this article showed the details and importance of the Google Core update July 2021.
Ref Links –
https://www.searchenginejournal.com/google-july-2021-core-algorithm-update/413204/#close
https://www.seroundtable.com/google-july-2021-core-update-done-31743.html